Sammie Smith and Tina Lynch are Certified Holistic Health Coaches and graduates of Institute for Integrative Nutrition (IIN). In a fateful meeting in November 2017, while in a Breathwork Meditation class in Los Angeles, they instantly connected and soon discovered that they not only shared IIN, but a passion bordering obsession for healthy, organic skincare.

Although, the motivation and desire to craft clean beauty products was individual, the mutual mission and vision were perfectly aligned.

Fast forward a few months to March 2018 when they decided to join forces to take Sammie’s existing brand, Novo Naturals, to a whole new level.